How do I set up multiple creatives within a single campaign?
by Aaron DelloIacono Thies
Can you tell me how best to set up a campaign that has two different
banners?
I'd like to run two banners equally and see which performs best.
Is this possible without having to create two campaigns?
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For your campaign, make the first creative by clicking on "Add Creative" in
the campaign overview.
After you make the creative, go back to the campaign overview and click on
"Add Creative" for a second time to make the second creative.
The serving ratio of the first creative to the second is determined by your "Creative Weight" setting. If Creative 1 has a Creative Weight=10 and
Creative 2 has a Creative Weight=10, they will serve with equal probability when the campaign is chosen for delivery. If C1's weight = 30 and C2's weight = 10, then C1 will get 75% of the deliveries for this campaign.
A campaign can have any number of creatives.